Thin Is In For Itsy-Bitsy Wires
Scientists coat organic material, some 2000 times smaller than the human hair, with silicon atoms to act as a super-conducting "nanowire," used for electronics. Experiments are being conducted with Black Widow spiderwebs, cutting them down to 5% of their normal size.

Madonna and Bill Gates: The different faces of marketing.

Both of these characters have grown and changed their images and their companies for the last two decades. They've done it by succumbing to the cultural force of our times: change.