Karen L. Reidy investment star at Janus funds.

Story idea- Fund analysts are the rock stars of the '00s. They set business trends in America's culture of business. Driving around, spending money to make money, spending on savings, living off caffeine and adrenaline. Power-lifting and jogging until they drop. They are the trend setters, the cultural arbiters of our time, these neo-yuppies on their never-ending quest to economize and slim down both their companies and their bodies, until they are one and the same. Their image is their substance.